Five Tips to Improve B2B Proposal Success

Are you closing 9 out of 10 of your B2B corporate business proposals? If not, here are five things you can start doing right now to improve your proposals and get more projects:

  1. Organize your proposal so that all the people who have to read it can easily and quickly find the sections relevant and pertinent to them
  2. Get to a verbal agreement before writing the proposal
  3. Never surprise your prospect in the proposal
  4. Do not include options for them to select
  5. Never send a proposal to a corporate customer; always present it

Simply following these five tips will significantly impact your results.

Optimize Your Proposals

Most proposals written for corporate buyers suffer from two big problems:

  1. They are way too long
  2. They are written primarily to the rainmaker’s contact

To solve these problems, here are a few things to consider:

Use bullet formatting to cut out material that refers primarily to the business arrangements–intellectual property, etc. Those should be addressed in separate agreements, not in your proposal itself.

Understand that one important purpose of a proposal in a corporate setting is to empower your contact to obtain buy-in from other decision-makers who often won’t have the time to read the proposal in great detail, or a firm understanding of its intricacies. Break out your proposals into targeted sections so these readers can quickly find what they need to know while still providing your contact with the details they need to close the sale on their end.

Guide to Winning Proposals

If you want to increase your close rate, write better proposals, and win more deals, check out our Hitting a Million Guide to Winning Proposals. This guide provides everything you need to know to improve the effectiveness of your proposals to corporate clients.

The guide includes:

  • Downloadable 17-page instructional guide showing you exactly what you need to write perfect proposals
  • Downloadable proposal template (Word file) containing each of the 10 sections required for a successful proposal

Plus online bonus access to:

  • 4 successful example proposals Signorelli Consulting Group has used
  • Audio module on how to present a proposal by Signorelli Consulting Group principal consultant Tony Signorelli
  • A riveting 60-minute interview with a corporate buyer from a $13 billion company revealing what they are looking for, the impact of price, how they find vendors, and more
  • A fascinating exploration of networking with Michael Hughes, Canada’s Networking Guru

To get the details, click here.